<h1 style=”text-align: center;”>Announcing our partnership with</h1>
<p style=”text-align: center;”><img loading=”lazy” src=”https://insdesign.com/wp-content/uploads/MassMutual-PNG-1024×187.png” alt=”” width=”449″ height=”82″ srcset=”https://insdesign.com/wp-content/uploads/MassMutual-PNG-1024×187.png 1024w, https://insdesign.com/wp-content/uploads/MassMutual-PNG-300×55.png 300w, https://insdesign.com/wp-content/uploads/MassMutual-PNG-768×140.png 768w, https://insdesign.com/wp-content/uploads/MassMutual-PNG-1536×281.png 1536w, https://insdesign.com/wp-content/uploads/MassMutual-PNG-2048×374.png 2048w” sizes=”(max-width: 449px) 100vw, 449px” /></p>
<p style=”text-align: center;”><strong><em>A++ AM Best Rating  •  98 Comdex Rating</em></strong></p>
<p style=”text-align: left;”>Mass Mutual offers a complete line of Life and Disability products along with large case capacity, super pool reinsurance capability, and are a leader in the foreign national market.</p>
<p style=”text-align: left;”>The Mass Mutual Disability product portfolio excels in MD, attorney and professional markets. Best in class definitions and specialty own occupation classes.</p>
<h5>Contact us for more information!</h5>

Influencer marketing on social media platforms like Facebook has been around for almost a decade. While this is an excellent way for new brands to find customers and drive awareness of their product or service, it’s also critical for more well-established brands. When launched in paid campaigns, this content drives the highest engagement, performance, and retention for new customers.

The Marketing Team’s Dilemma when it comes to Creative

What type of creative works best? It’s the never-ending question brands constantly ask. The dilemma represents two types of creatives on social platforms: Branding and Performance. Both creatives sit on opposite sides of the spectrum and achieve different results. 

Branding assets are well-planned, well-thought-out creatives that elegantly paint your product or service according to brand guidelines. They drive affinity for your product over the long haul, but usually fall short of driving customers to immediate action. 

On the other side of the spectrum are Performance or Creator ads. These are less polished, user-generated pieces of content that mimics the content audiences already consume on various social platforms. They tend to have have shorter production times and give the Creator more control over the content versus the brand.

Most marketers run into the issue of trying to achieve both performance and branding in the same ad. Realistically brands should think about their creative inventory as a mix: X% allocated to performance, Y% allocated for branding.

What are Creator ads and why do they work so well? 

Creator ads are produced by creators specifically to feature your product or service and give potential customers an idea of what they can expect from your brand, have a look at Social Boosting for more help. 

When speaking about this creative type with many customers, the number one reason they haven’t tested this type of ad is because it’s not on-brand. While we agree that having a cohesive and aligned message for your brand is essential, it’s also important to have some of your ads be on-platform.